الخميس، 5 سبتمبر 2013

Freemium: The Good And The Bad

Freemium is one of the main monetization models for mobile applications. Freemium offers a basic, 'lite' version of a software product, which is free of charge; while a premium version (that has extra features, services or content) can be unlocked after a payment. It seems very attractive for both software owners and app users. Everyone is allowed to try out the free version of the application, evaluate its interface and the way it copes with the tasks it's designed for. Then interested users may pay to unlock the full version and enjoy it, well, to the full. But unfortunately, reality is not that bright. As every model, freemium can be the solution, but not in every case. Perhaps these points can help you understand, whether this model fits your own mobile application - or not.

Free apps! That's what attracts people. Freemium is a viral thing, and it offers rapid growth of your user base. It's very enticing to get a free, useful and beautiful mobile product for daily use. Free users are the ones who can bring you those who will pay. Free users are your marketing force.

Freemium can easier face competition with purely paid products.

The whole reason behind freemium is users who pay for the 'pro' version. But who is actually willing to pay for apps? It's all in our psychology. Why should we pay for apps when we'd rather look for a 'perfect' app that is free? This idea can overwhelm the reasonable choice of paying once for what we have already found and really liked; and that's a major problem of freemium.

Beta testing of your product will not be a problem with a large number of users. In addition, it's always good to be able to claim that large number. That's how you can state the fact that your app is popular.

A large user base can also be used to drive ad revenues. However, this can draw some people away from the application, since nobody likes ads. But if the perceptional value of your product is really high, people may pay that amount to get those ads away forever.

You'll have to maintain perfect technical support for free users, which is excessively costly. Otherwise a free version is a waste of time and money. It must be nearly perfect, and must work smoothly and flawlessly. The only thing on earth that must seem better, is the paid, full version. Any negative impression can lead people away from your application and permanently harm your product's reputation.

Those who have already been using your application and enjoying all the benefits, are anyway more likely to upgrade to a full version, than those who isn't even acquainted with it yet. The longer users take advantages of the product, the more likely they are to cross the payment threshold. It's often reasonable and efficient to limit volumes instead of cutting features.

If similar apps tend to use the freemium scheme, why shouldn't yours? Of course, if there is something better that you can offer, something that can make you stand out against the rival apps. If your paid features can be found free (or cheaper) in a rival app, that won't do.

It's very hard to find the perfect line between the free and the paid. The free must be good enough to attract users and give them a fully viable product. The paid must be that sweet cherry on the top of the cake to persuade users to upgrade and have it. That could be extra cloud storage, extra content, extra game levels, extra filters and effects in a photography app, and so forth.

Look through these facts and see whether freemium is a really good choice for your peculiar software product. It could be so. It could be that charging a low fee for the full-featured application is better for you. Or it could be some other alternative. But without the point of gathering a wide audience the whole freemium idea has little chance - it's not suitable for niche solutions. Innovative software products may utilize this model - it's good for introducing the product to the market. And if you choose freemium, let your users know that the full version is worth it. Ask them to share information about your app on social networks. Don't forget about asking for feedback - and possibly, offer bonuses for that.


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Easy Steps to Make Clipping Paths in Photoshop


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الأربعاء، 4 سبتمبر 2013

What to Look for in a New Salon Software Program


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Advantages of Proper Data Management

An example of a recent implementation started by having a review with the company's V.P.

Over the first few days onsite a review of the current system was conducted. Historical data that was more than five years old had been archived, but had at least been grouped into folders labelled land, air, surface water, effluent, and waste. Opening these folders revealed a large number of spread sheets and databases, which were effectively gathering dust. Whilst there was lost value in this data from the viewpoint of historical trends and so on, that was not the main issue for the V.P.

Many types of current data were still being collected; groundwater (levels and quality), waste production, dust and other air quality variables from the emission stacks (VOCs, NOx, SOx, particulates), surface water, effluent quality and flow rates, and weather. Data was also being collected on water use and recycling, fuel use (all sources), and waste being recycled and landfilled.

Some of this data was manually collected, some resulted from analysis by external labs and some was automatically collected from data loggers. Because the growth in data management had happened organically, different and disparate processes had evolved in parallel to deal with this. These processes were driven in part by the data source (e.g. the format in which data was provided by a lab or data logger) and in part by of the idiosyncrasies of the people involved.

The net result was that lots of people were doing lots of things but working inefficiently. Regular reporting of data was error-prone and reports were often late. The reporting process was matter of cutting and pasting, sometimes from five different spread sheets, to make a single report.

Our conclusion was that the V.P. was right - his data was in a mess and, without intervention, was likely to worsen. One such operational practice is usually an on-going monitoring program, with defined targets for many of the measured variables. The frequency of the monitoring can be anything such as continuous (e.g. for dust, flow rates, vibration or weather), hourly, daily, weekly, monthly, quarterly, half yearly, or annually. Breaches need to be addressed and reported to the control authority, sometimes within 24 hours of the incident.

Remedial measures need to be put in place, and repeated exceedances can, in extreme cases, result in prosecution, fines, withdrawal of permits, or shutting down a facility. The data also needs to be reported internally and externally in differing formats and at regular intervals (monthly, quarterly, biannually or annually).

In addition to statutory permits, other legislation is in place in many jurisdictions that obligate qualifying companies to collect and provide information on the release of pollution. Such legislation is driven by public pressure. Examples include:

· The United States' Toxics Release Inventory, born from the Emergency Planning and Community Right to Know (EPCRA) legislation,

· Australia's National Pollution Inventory (NPI),

· Canada's National Pollution Release Inventory and

· The European Pollutant Release and Transfer Register (E-PRTR), which contains data reported annually from some 24,000 industrial facilities covering 65 economic activities.

With rising concerns over climate change, many countries have also committed some or all of their industries to mandatory reporting requirements on greenhouse gas emissions. This takes place through emissions trading schemes in Europe and North America. In Australia, the 2007 National Greenhouse Gas and Energy Reporting Act created a national framework for reporting emissions and obligated many companies to report. In each case, with slight differences, all affected companies need to collect and report similar data. With growing international emphasis on greenhouse gas control, reporting requirements can only increase, while cap-and-trade schemes are liable to generate a strong market need for extreme accuracy.

In addition to legislatively driven data collection, some aspects of environmental data management are directly driven by immediate business performance. Many companies will instigate an environmental management system (EMS) to improve environmental performance and reduce costs. Examples include reduction in energy use, reduction of waste production, and controlling water use. Other aspects will have a less tangible benefit, such as improved compliance and better relationships with regulators, but will nevertheless deliver a business benefit.

For many companies, an EMS will also dovetail into the broader process of sustainability and corporate social responsibility. This process has multiple definitions but, broadly speaking, centres on development that "meets the needs of the present [generation] without compromising the ability of future generations to meet their own needs." Sustainability is broader than environmental data management and a company needs to develop its own key performance indicators. There are various guidelines as to how these should be developed, but in each case, companies need to collect and report on data.

The data management task

All of this means people and companies need to collect, manage and report more data than ever before, often more than ad-hoc systems were ever meant to handle. Some of this comes from monitoring carried out by individuals, contractors and analytical laboratories. There have also been many advances in monitoring and data logging, but often the analysis and reporting of the data is carried out in Microsoft Excel or other basic software packages. This brings a whole range of problems, such as those for the vice president noted in the sidebar. As the data volume grows:

· How do managers know they are on top of all their monitoring and data collection?

· How can users more easily judge performance and compliance (e.g. with permit threshold)?

· How can data be shared?

· How can organizations regularly and efficiently produce their reports for internal or external bodies?

· How can users view historical trends in data over many years that are spread among a host of different systems or platforms?

· Can users defend their data and audit it?

· How much time does all this take?

· How many errors are in the system and can data be validated?

Many clients spend a good deal of money on data collection and collation - up to $350,000 at a single site - and yet they are not able to capture the full value. This means that staff are spending work time inefficiently crunching numbers. Turnover at such positions further creates problems as additional training is required. Reporting is often late and the system becomes error-prone, damaging relationships with regulators and other stakeholders.

Specialised software tools

Given these factors, using specialised software tools is becoming more popular among businesses. Companies currently using such systems gain some of the following benefits:

· Manage all types of Environmental Compliance Monitoring data, including: Ground and Surface Water, Leachate, Discharges, Gas, Air, Dust, Soil, Noise, and more.

· Flexible and comprehensive compliance limit system

· Compliance and quality are rigorously checked

· Set any number of compliance targets for any monitoring data set

· Set targets for any variable or KPI calculated in the system

· Customise unique warning and internal levels to help prevent breeches

· Modifications of targets over time with integrity being retained

· 'Smart' validation of data to rule out unlikely or impossible data

· Immediate email notification of issues or breaches

· Full scheduling and planning capability

· Alerts if compliance data is missing

· Routinely automated and ad-hoc Compliance Reports

· Regulators prefer secure and auditable systems such as Monitor-Pro

· Automated Imports and validation to save time

· Integration with other systems such as LIMS, SAP or PI

· Wide range of interpretation tools

· Large volumes of varied data can be easily managed

Some software tools are very niche products that address certain well-defined problems. These include energy management software, which may also deal with greenhouse gases and enable users to verify their bills on the basis of what they have used, and groundwater modelling software. Others are focused more holistically on managing a large user-defined array of data, addressing automated import and quality checking of data, key performance indicator production, compliance, scheduling, and reporting.

Other systems seek to create an entire EMS and would need to contain facilities for all the elements of an EMS (e.g. schedule of impacts, objectives and targets, training, document management). Systems that deal with this approach are often sold on the basis of 'Return on Investment' (ROI), which suggests it is the software itself that generates the return. But the software only administers the system; it is the actual implementation of the initiatives on the ground that generates ROI.

The choice for a potential purchaser comes down to specification and budget - what do you want to achieve and how much money is budgeted? These factors work in tandem, and an organisation may achieve a satisfactory result from the investment of perhaps $10,000 to $50,000, although of course they could spend up to six times that for a major corporate-wide system. So the message is to first understand what it is needed, starting with a few sensible questions to ask any supplier:

· Can I see a demonstration of the product? - Often this happens surprisingly late in a process.

· How many other customers does the supplier have and can I speak to them? - Most credible companies should be more than happy to supply a list.

· How often is the system updated and how? - Continually improving a product and fixing bugs should be crucial from any credible company.

· What are the support arrangements?

· What are the licensing arrangements? - Perpetual licences, annual licences, Software as a Service (SaaS) or some other.

· How is the data handled? - Backup security, auditable, accidental deletions, etc.

· Does the software have any relevant accreditation?

The volume of environmental data across organisations is rapidly increasing, with many companies spending hundreds of thousands each year. It is important that the software applied is capable of capturing value from the data. The use of specialist software tools has the potential to enable companies to reduce cost, improve environmental performance, strengthen relationships with stakeholders and reduce risk. There are many capable companies that offer differing software solutions. Companies wishing to invest in such tools should first determine their requirements and then fully engage with suppliers early in the process of software procurement


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Mobile Website: Mobile URL, Responsive, Or Dynamic?


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